EATINGWELL MAGAZINE

Advertising: Specifications

Mechanical Specifications | Digital Specifications | Submission Information | Terms and Conditions

Mechanical Specifications

Basic Specifications
Magazine Trim Size: 9" x 107/8"
Binding: Saddle Stitch
Printing: 4-Color Web Offset (Quad Graphics)

Ad Sizes

Bleeds (bleed allowance 1/8")*	Width x Depth
Page bleed	9 1/4" x 11 1/8"
Double-page spread bleed	18 1/4" x 11 1/8"
2/3 page vertical bleed	5 3/4" x 11 1/8"
Digest	5 3/4" x 8 5/8"
1/2 page vertical bleed	4 7/8" x 11 1/8"
1/2 page horizontal bleed	9 1/4" x 5 1/2"
1/3 page vertical bleed	3 1/8" x 11 1/8"
* Bleed allowances are 1/8". Live matter, including type and logos, must be kept an additional 1/4" from trim edge or gutter.
Nonbleeds	Width x Depth
Full page	7 3/4" x 9 5/8"
Nonbleed spread	16 3/4" x 9 5/8"
2/3 page vertical	5" x 9 5/8"
1/2 page vertical	3 3/4" x 9 5/8"
1/2 page horizontal	7 3/4" x 4 5/8"
1/3 page vertical	2 3/8" x 9 5/8"
1/3 page square	5" x 4 5/8"

Digital Specifications

EatingWell is produced on a Macintosh platform (OSX)
using a digital workflow. All ad materials must be in digital format.

File Formats Accepted:

QuarkXPress 6.5 for Macintosh with all associated high-resolution graphic files and fonts (all placed images in Quark files should be high-resolution, 300-dpi TIFF or EPS)
Photoshop 4, 5, 6 or 7 (saved as TIFF)
Hi-resolution PDF with all fonts embedded
Illustrator 8, 9 or 10 (saved as EPS)

Colors must be CMYK, not RGB. No spot colors. Files should conform to SWOP guidelines (www.swop.org). Total area density should not exceed 300%.

Graphics Formats and Resolution:
Graphics must be TIFF or EPS. All color must be 300 dpi in CMYK. All B/W scans must be 300 dpi grayscale. Line art must be 1200 dpi or higher.

Ad Sizes: Spread files should be set up as two single facing pages. All ads must be created to exact size listed on Mechanical Specifications sheet. Keep live matter 1/4" from gutter or trim edge.

Fonts: Files must be accompanied by both the screen and printer fonts used in those files.

Proofs: Proofs are required for all ads. Color ads must be accompanied by an approved-for-color professional digital proof at 100% final size that conforms to SWOP standards, including a color bar. For B/W ads without halftones, a minimum 600-dpi laserprint is acceptable. If a high-quality proof is not supplied for color ads, we will have a color proof generated at cost. The Publisher and Printer will not accept responsibility for color reproduction when professional proofs are not submitted.

Media Transfer: CD-ROM. CD-ROMs will be returned if requested.

E-Mail and Electronic Transmissions: Small-space ads (file size 5MB or smaller) may be sent as e-mail attachments to jennifer@eatingwell.com. Larger files can be uploaded to our FTP site. For ads supplied electronically, advertiser must mail a hard-copy proof.

Graphic Services: Production and prepress services can be provided by EatingWell; rates upon request.

Submission Information

Send Materials To:
EatingWell Magazine
823A Ferry Road, P.O. Box 1010
Charlotte, Vermont 05445
tel (802) 425-5700
fax (802) 425-3700
Attn: Production

Jennifer B. Brown, Production Manager, ext. 18
jennifer@eatingwell.com

Wendy Ruopp, Managing Editor, ext. 16
wendy@eatingwell.com

Publisher’s Terms and Conditions

The term “Publisher,” as used in this section, shall refer to Eating Well, Inc.
All insertion orders are accepted subject to provisions of our current Rate Card. Rates are subject to change upon notice from Publisher. Should a change in rate be made, space reserved may be canceled by the advertiser or agency at the time the change becomes effective without incurring short rate charges, provided the advertisements published to the date of cancellation are consistent with the appropriate frequency rate. Cancellation of space reservations for any other reason in whole or part by the advertisers will result in an adjustment in the rate (short rate) based on part and subsequent insertions to reflect the actual space used at the earned frequency rate.
Advertisements are accepted upon the representation that advertiser and its agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold Publisher harmless against any expenses or loss by reason of any claims arising out of publication.
All contents of advertisements are subject to Publisher’s approval and Publisher reserves the right to reject or cancel an advertisement, insertion order, space reservation or position commitment at any time without cause. Publisher also reserves the right to insert the word “advertisement” above or below any copy.
Advertisements not received by final closing day will not be entitled the privilege of OK or revision by advertiser or its agency.
Cancellations or changes in orders must be in writing and may not be made by the advertiser or its agency after the closing date.
Positioning of advertisements is at the discretion of Publisher except where a request for a specific preferred position is acknowledged by Publisher in writing and advertiser has agreed to pay the indicated surcharge.
Publisher is not liable for delays in delivery and/or nondelivery in the event of an Act of God, action by any government or quasi-government entity, fire, flood, insurrection, riot, explosion, embargo, strike, whether legal or illegal, labor or material sabotage, transportation interruption of any kind, work slowdown or any condition beyond the control of Publisher affecting production or delivery in any manner.
This agreement shall be governed and construed in accordance with the laws of the STATE OF VERMONT. In the event that commercial collection or legal proceedings be instituted by Publisher to collect any amounts due under this agreement, advertiser agrees to pay reasonable attorneys fees or collection fees of 20% of the unpaid balance plus any other court costs and charges incurred.
Publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to Publisher for advertising that advertiser or its agent ordered and which advertising was published.
Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement. Publisher’s liability for error will not exceed the cost of the space occupied by the error. Any problems with an advertisement must be reported in writing to the advertising agency within 30 days of issue date.
Publisher shall have no liability for errors in key numbers or index of advertisers.
Conditions, other than rates, are subject to change by Publisher without notice.
No conditions other than those set forth in this rate card shall be binding on Publisher unless specifically agreed to in writing by Publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instruction that conflict with provisions of this rate card.
Payment due upon receipt of invoice from EatingWell.