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EATINGWELL MAGAZINE
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EATINGWELL MAGAZINE
Marketing Programs: In-BookThroughout the year, EatingWell provides advertisers with a carefully crafted selection of advertorials, sweepstakes and themed contests appearing inside the magazine. Beyond traditional print advertising, each opportunity engages and inspires our readers to connect with advertisers’ products or services in memorable ways. And each receives additional exposure online with a presence on every page of eatingwell.com.
EatingWell Advertiser Directory
EatingWell’s Advertiser Directory is an in-book and online page of advertiser listings that facilitates direct sales leads and encourages prospective consumers to visit advertiser websites.
EatingWell Cool Dishes, Hot Nights Giveaway
Issue: July/August 2008 In the heat of summer, why not cool things off with a delicious and healthy meal featuring cool, fresh ingredients. How about marinated beef salad? Cold artichoke antipasto with prosciutto? And don’t forget to pair your creation with an exceptional wine. The EatingWell Cool Dishes, Hot Nights Giveaway profiles a healthy recipe made with participants’ very own ingredients. Each participant also receives an image, copy and a logo. And readers can enter to win a deluxe entertainment cart for storing beverages and keeping them cool. The EatingWell Cool Dishes, Hot Nights Giveaway will also appear on eatingwell.com. Participants in 2007 included La Cense Beef, Spectrum and Woodbridge by Robert Mondavi.
Healthy Staples For School
Issue: September/October 2008 It’s time to hit the books and head back into the classroom. And that means being healthy and ready for the challenges of the school year. Healthy Staples for School, a promotional page appearing in the September/October issue, profiles delicious and nutritious foods as part of breakfast, lunch or even an afternoon snack. Each participant also receives an image, copy and a logo. Participants in 2007 included Quaker Oatmeal, Meyenberg, Horizon, Mi-Del and Carlson Labs.
Smart Tailgating Issue: November/December 2008 With football season underway, it’s time for tailgating before the big game. And while bratwursts, hot dogs and chili fries are the usual players, they’re not exactly the healthiest choices. Smart Tailgating, a special promotional page appearing in the November/December issue, gives readers healthy and tasty alternatives to traditional tailgating fare. From skinless grilled chicken tenders to Parmesan popcorn, the feature delivers a winning combination of good taste and good health. The EatingWell Great Grill Giveaway will profile one or more healthy recipes made with participants’ very own ingredients. Each participant also receives an image, copy and a logo.
Holiday Gift Guide
Issue: November/December 2008 Our Annual Holiday Gift Guide is a must for the reader who wants to give the gift of good taste and good health for the holidays. Each participant also receives an image, copy and a logo.
Impressions of Beauty
Issue: March/April 2009 How can good health promote beauty, and what’s the best regimen? It’s everything from the right products to a healthy diet and a host of other important lifestyle habits. Impressions of Beauty, a special multi-page section appearing in the March/April issue, profiles prominent nutritional specialists, beauty experts and fitness counselors who share their advice on looking and feeling beautiful.
EatingWell Great Grill Giveaway
Issue: May/June 2009 With warmer weather in the air, it’s time for outdoor cooking. From simple grilled chicken to stunning salmon kabobs, the possibilities are endless. The EatingWell Great Grill Giveaway, a special promotional page appearing in the May/June issue, profiles a healthy recipe made with participants’ very own ingredients. Each participant also receives an image, copy and a logo. And readers can enter to win a deluxe outdoor grill, the perfect addition to any backyard. Participants in 2007 included Vermont Castings, Jack Daniels Barbecue Sauce, Maverick Ranch and Livingston Cellars.
EatingWell Cool Dishes, Hot Nights Giveaway
Issue: July/August 2009 In the heat of summer, why not cool things off with a delicious and healthy meal featuring cool, fresh ingredients. How about marinated beef salad? Cold artichoke antipasto with prosciutto? And don’t forget to pair your creation with an exceptional wine. The EatingWell Cool Dishes, Hot Nights Giveaway profiles a healthy recipe made with participants’ very own ingredients. Each participant also receives an image, copy and a logo. And readers can enter to win a deluxe entertainment cart for storing beverages and keeping them cool. The EatingWell Cool Dishes, Hot Nights Giveaway will also appear on eatingwell.com. Participants in 2007 included La Cense Beef, Spectrum and Woodbridge by Robert Mondavi.
Healthy Staples For School
Issue: September/October 2009 It’s time to hit the books and head back into the classroom. And that means being healthy and ready for the challenges of the school year. Healthy Staples for School, a promotional page appearing in the September/October issue, profiles delicious and nutritious foods as part of breakfast, lunch or even an afternoon snack. Each participant also receives an image, copy and a logo. Participants in 2007 included Quaker Oatmeal, Meyenberg, Horizon, Mi-Del and Carlson Labs. |
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Readers respond by filling out and mailing a business reply card included in each issue that lists all participating advertisers. EatingWell compiles responses and forwards lists of leads via email, printed labels or another form as directed by advertisers. The online component gives advertisers the opportunity to supply up to 30 words of copy, a URL and toll-free number. 
