EATINGWELL MAGAZINE
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EATINGWELL MAGAZINE
Reader Profile: MRI 2007 Doublebase
Total Audience—1,700,000
|
% Comp
|
Index
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| Women |
81 |
156 |
| |
| Age 25 - 54 |
61 |
107 |
| Age 35 - 64 |
66.2 |
125 |
| Median Age |
48.1 years |
|
| |
| Married |
65.6 |
117 |
| Any Children |
38.6 |
94 |
| 2 Children |
14.5 |
96 |
| |
| Any College + |
78.8 |
150 |
| Graduated College + |
55 |
218 |
| Post-Graduate Degree |
18.1 |
224 |
| |
| Employed |
68.9 |
107 |
| Managers / Professionals |
40 |
174 |
| |
| HHI $50,000 + |
73.4 |
138 |
| HHI $75,000 + |
54.3 |
163 |
| HHI $100,000 + |
38 |
189 |
| |
| Median Household Income |
$81,575 |
152 |
| |
| Own Home |
78.7 |
113 |
| Home Value - $200,000 + |
55.9 |
158 |
| Home Value - $500,000 + |
21.6 |
224 |
| |
| Median Home Value |
$317,959 |
157 |
Source: 2007 MRI Doublebase Prototype |
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